MSC is a great example of chain-of-custody traceability. The problem is that it applies to less than 10% of the seafood being sold. Access to safe, honestly labelled and legally caught seafood shouldn't be a luxury; it should be a right that every Canadian has, no matter where they buy their seafood.
The approach the United States has taken right now of only applying traceability to 40% of their imports is that we see more mislabelling of what is no longer included in that segment. When you have 10% that's MSC, you tend to have issues with the species that aren't being regulated.
It's a kind of all-or-nothing situation. You need to trace all of your fish in order to really hit the hammer on this one.