Also, seafood is a high allergen risk category. You don't want to be served a fish that you're allergic to. That's obviously a huge issue.
Then there's the impact on our oceans, because 30% of the mislabelled samples are vulnerable or threatened species, and as my colleague mentioned, illegal fishing is also a big issue related to seafood fraud. It often ends up happening, and one of the primary motives for seafood fraud, other than economic incentive, is to launder illegally caught fish into supply chains.
As we presented before—