Yes. That is what I was just talking to Mr. Hardie about.
I've been working with my provincial counterparts on the east coast, as well as on the west coast, talking about ways that we can work together to market fresh seafood within Canada and to make sure that people recognize that it is an extremely vital part of our food chain and that it is an excellent source of protein. As I said, we're working together with our provincial counterparts to do some marketing.
With regard to the international side, we are also looking at ways that we can continue to build on our export markets, knowing that right now they are not very good, but at some point they have to come back, and we'll continue to look at ways that we can market our seafood overseas as well.