We're already doing that. We just finished the Canadian fish and seafood opportunities fund program, for which we received $2.94 million. We've been doing influencer campaigns with vignettes on seals and fur, both for indigenous and non-indigenous products. We did a lot of online advertising, because it was during the pandemic. It generated 68 million impressions. We focused on Quebec and Ontario because that's all the budget allowed.
Certainly, we can reach more people online compared with initiatives that target people passing through Gaspé, for example.