Yes, and thank you for those questions.
In reference to the farms being identified, the principal group would be all the members of that one brand, and you did a much more eloquent job of saying the name, Viandes sélectionnées des Cantons. They have quite an exclusive membership. That entire group consists of farms that are willing to participate in an evaluation right now. Other groups we have spoken to are more in the dairy sector, such as Valacta and some of their membership as well.
So yes, there are some farms that have stepped forward and expressed a willingness to participate in a project now.
In terms of our other analysis needed on the vaccine, the vaccine is fully licensed. The majority of the licensing work that is done falls into two categories: safety and efficacy. The safety has been demonstrated already in commercial farmed animals, so there are no questions about the safety of the product. The efficacy has been established in experimental laboratory challenges, if you will, where cattle are administered large doses of this particular strain of E. coli and it is shown that they don't shed it if they were vaccinated, compared to unvaccinated animals. What hasn't been shown—and the industry is quite interested in this—is when we use it on a large scale out in the farming community, again, how well or how much or how effective is it at suppressing that strain of E. coli from even being on the farm in the groundwater, in the manure samples, or on the hides of the animals from that farm. So that's the type of data they're looking at.
The third part, as I had spoken to Mr. Easter about, was the whole marketing benefit of that. There isn't a really strong message here for consumers that this beef was vaccinated. That's not a consumer message, but it's a very strong message to other members of the value chain: when you go to retail your animals for slaughter or your dairy animals for dairy beef, that they've had an intervention such as vaccine done to reduce the risk of your processing plant becoming contaminated; you're not letting that strain of E. coli come through the door. So that's part of the other element of research: what that does for you if you're trying to market and brand your beef, either in Canada or elsewhere around the world, to help grow that market.