Thank you very much for the question.
Mr. Chair, I think there are two aspects to that. For example, the communications we engaged in were not simply the YouTube posting, information on the website, etc., or the media I did, or the newspapers we wrote to. We also wrote to seniors organizations and professional associations, we developed guidelines, etc.—multiple means by which we intended and tried to communicate with the public.
We also had daily technical briefings or press conferences. The initial ones were my deputy chief public health officer and Dr. Raizenne over the weekend when it first started. I started at the beginning of the week, and at that point the media stopped broadcasting them live and did not seem to use clips from that, with me speaking to these issues, in the same way as they referred to Mr. McCain, who appropriately speaks and is a very credible spokesperson for his company but is not the person who can and should speak to it.
Again, it's a lesson learned in terms of how we engage on those things and what gets picked up and heard and understood by the public.
On our visibility, we thought we were trying to be very visible on this and in collaboration with our federal partners, because it is a multi-role. In terms of our role around human health, I can't count the number of times and the number of media, etc., I spoke to, but what they used was often Mr. McCain. So we have some things to think about for how we address that in the future.