I think it varies. As I said, the hardest part in selling a program like that.... The farmers generally have supported this; otherwise it wouldn't be there. We're run by farmers, so obviously there was a will and a willingness to do it.
When you go into the field and try to sell it, as I think I was explaining to Mr. Allen, some of the farmers are more reluctant. They say, “I've always produced high-quality milk. I know. I have my tests every month. I know it's high quality. I have no bacteria. I have fairly low somatic cell count. Why am I going through this very complicated process of documenting everything I'm doing?”
And that's fair enough. That's human nature. You go into any business and tell them how to run the business when they've been doing it for years, and doing it very well, and you're going to have a bit of reluctance, and that's what we're finding out. But if I look at the dairy farming community, there is a strong willingness to get these programs in place, and everybody in the whole leadership is behind implementing this program.