In a way, it's a matter of educating people. We mentioned that in the current system, there is a gap between the moment the consumer buys the product and the moment he eats it, and that this gap has to be covered. That is why we are contributing to an education partnership. The government must play a very important role as part of this exercise.
As for the poultry rejection project, a number of issues were raised in the media. We believe that this is not about a food safety problem and we wanted CFIA to demonstrate this so as to convince people that the problem was due to something else. Frankly, I think that this issue is primarily between CFIA and the workers. All the same, the media and our consumers were wondering if there was a problem with the slaughtering of poultry. But that was not the case. The perception of consumers and the media just need to be corrected.