I have tested what they think about our values, and as I mentioned earlier, they think our values are largely consistent and resonant with American values, and on that point they're right. If you look at the top values rated by Canadians and Americans, the hierarchy is almost identical. Freedom is at the top of the list. There are a few differences if we move into things like equality, for example, which is rated a little higher in Canada, but the differences are not that impressive.
When you ask them, top of mind, what's the first thing that comes to mind about Canada, as I mentioned, they tend to think of Canada as being like the United States, a little colder, a little smaller.
If you were to put a summary metaphor on how the countries look at each other, Canadians tend to look at the United States like this big turbo-charged Humvee, and it's really exciting—they wouldn't mind driving one, but they're a little concerned about its effect on the environment. So Canadians admire both the power and the wealth, but at the same time are wary of it.
Americans kind of look at Canadians as a Prius, kind of a little bit of a hectoring aunt who's very responsible, but they don't think they'd rather trade their Humvee in on the Prius, not yet. Maybe when the price of oil hits $1.50 they'll think about that.