Again, it's a spillover effect. Canada's brand basically is built upon the individual reputations of all Canadians as individuals and of Canadian companies as actors on the global stage.
So if we do our best to kind of shoot ourselves in the foot and smear our own reputation and help others smear our reputation in the mining sector, that's going to spill over onto Canada's brand more broadly. For example, if there's has been a campaign against a mining company in a particular country, well, maybe another company in another industry is going to have trouble doing business in that same jurisdiction.