Specifically, when the earthquake hit we did our marketing well. So we got purchase orders and we discovered that the producers no longer had places where they could produce product, that is, workshops. A subsidy was needed. Even the private sector needs to be subsidized in the emerging economies, and there was no government subsidy. So we formed a foundation to raise money to rebuild, to create infrastructure that wasn't there so they could become profitable enterprises.
Brandaid Foundation was formed to raise money from the Clinton Bush Haiti Fund. We raised about $100,000. We rebuilt 10 workshops. They filled the purchase orders.