Artisans are not marketers, and we've learned this the hard way despite the best expectations. So what I think is suggested by your question is that there's room for a new section, a new vocation, and new job creation of micro-marketers who service the needs of micro-producers and micro-entrepreneurs and micro-enterprise. In the day of Internet e-commerce and globalization that we live in now, I think this can work very well. We're training these kinds of people in a pilot process, and I think that by the end of the CIDA project, which runs out in early 2013, we will have created a new kind of occupation called micro-marketers, who know how to market products on the web and how to work with small producers. Artisans are artists; they're not marketers.
On December 8th, 2011. See this statement in context.