There are formal, tangible outcomes in terms of export value. There's a figure that we need to sell this many products. Also, CIDA tells us time and again that they're very concerned about intangible benefits, about things that may not directly contribute to the export value, such as the seminars that we designed. We have designed three seminars through 2012, where people from JWT Montréal, professional marketers, the best in the world, will travel to Haiti, and artisan organizations in Haiti, Femmes en Democratie, and the like, will convene artisan-sector representatives and we're going to take on branding, micro-marketing, and all of that area.
On December 8th, 2011. See this statement in context.