Here's what happened. We work with TFO, which you might know. The trade facilitation office is a kind of intermediary between CIDA and organizations and companies that have never done business with CIDA before. TFO exists to create export opportunities for producers in emerging economies to export their products into Canada. TFO wanted very much to work with Brandaid on this proposal. They kept in touch with CIDA and acted, I think, as a kind of steward of this. I don't know. All I can tell you is that when the Macy's deal hit the media, the ministry, DFAIT, saw it and contacted Brandaid and said that since the earthquake things had changed a bit. The Canadian focus prior to that was--
