I would just add one phrase in terms of how they explain this to President Yanukovych, who is very authoritative. No one dares, probably, to tell him something he wouldn't like to hear. Their message about Ukrainian diplomats or about the image of the country is, “You're a great guy, but the world knows little about your greatness.”
So they try to compensate for all that by showing him, personally, one viewer, these ads on TV, and they spend money on that. They spend money on lobbyists. They opened funds in Brussels...lobbyist companies in Washington, and they are purchasing huge advertisement spaces to project a pretty image of Ukraine.
In what you've been saying, you are like a naive western democrat hoping for some understanding of values, etc., and it simply doesn't work. It's a different galaxy. This is not mind-compatible culture. Don't try to impose your logic upon them. They are very different animals.