It's not quite a marketing board. What it is, effectively, is a company saying to the farmers, “We're going to give you some microloans in order for you to upgrade the capacity you have to improve the quality of production. If you don't have high-quality production, you can't export to Europe. We're going to invest in your capacity to have high-quality output. We're going to help with the transport of your goods to market. We're going to give you a price guarantee with some upside if the prices are better, but we're always going to give you a floor”—
On May 7th, 2012. See this statement in context.