We will advertise for them locally, and that can be very different things in different countries, but we are a very local business. As you said, you can find us pretty much everywhere, so we know what's going on in the areas. We will actively search out. We will say that this is what we're looking for and these are the requirements of what we're looking for.
In terms of what is expected, we don't have big long contracts, but we say here are the ten things that need to be done if you want to run this business. There's a certain amount of investment. We help arrange financing so that they can have start-up funds to do this. We would evaluate them against this performance, but essentially it's about going in, town by town, to find them.
The areas that these micro-distributors serve are quite limited. They might be just within a mile, because much of the time all of the product would be delivered by handcart, or by bicycles or something else, as opposed to.... It's not that big trucks are going in and delivering this product. That's why we're able to get so many. We give them a defined geographic area to service and we protect that area for them.