The project just started about a year and a half ago, because we realized, as we were expanding our juice business and were able to distribute more widely in Africa, that we were importing fruit into some very fertile areas. Mangoes, particularly, were coming from India to Africa, which we thought was really not what Africa needed, given that properly managed, it can be a very bountiful agriculture market.
We had two approaches. One was guaranteeing that we would buy the output and that we would get it up to quality standards. It required our research and development people and all of our agricultural experts working with the Bill and Melinda Gates Foundation, which actually provides the training and everything else. We provide the specifications. We work with them in the communities in terms of looking at the soil, what needs to be added to the soil, and how to plant. In many cases it's farming 101.
Again, it's a partnership. The NGO is able to go in and do the week-by-week evaluation. We're not in there every week on every farm checking these things. That would be done by others.
It's a combination of both. We buy the output, but up front, we're working with the NGOs and giving them what we need and are then giving them the training, the tools, and the fertilizer or whatever it is. It all comes together as a package.