Hopefully, the fact that the Canadian government is supporting your efforts will help solve or answer some of those questions for the average Canadian citizen who is trying to decide how they can assist and who they should be contributing to. If the Canadian government is satisfied that the International Red Cross is the right organization, then presumably that can be a guide for the rest of the Canadian population that might want to contribute.
Is there anything that the Syrian Canadian community is asking the Red Cross to do, in particular in providing services? Are they supplying you with information about what's happening to their friends and relatives? Are they asking for something more that perhaps the Red Cross can't provide but that some other agency could?