I think one of the main problems is that the Arctic Council, generally, is a very well-kept secret, and certainly the fact that Canada has been working on our agenda for the Arctic chairship has been very quiet.
Perhaps we need to tell people that we are actually working on this, that we are actually doing consultations.
It is a whole-of-government approach. It's to let people know that the agenda is coming, because lack of information then encourages people to come up with misinformation and to suggest that perhaps Canada doesn't think it is important when in fact we do.