I think the messaging has been better since 2009. I think that's key. It's whether or not that new messaging, or more appropriate messaging, has traction. I think selection and maintenance is the aim. The aim is to correct a lot of the myths that were circulating, and that requires coherence and consistency on that particular part.
I think the key is to keep sovereignty for domestic audiences. The language of sovereignty for international audiences makes people question whether Canada has its priorities straight or actually recognizes that the world understands that Canada has sovereign rights. That's not a thing that is helpful to us. It makes us look like we're defensive, when in fact, as you are suggesting, we need to be constructive and proactive and take the leadership role that we should be playing.