It's not just Ottawa. I'm certainly not just blaming Ottawa. That's not the point. It's the whole southern interest recently in the Arctic. In 2005 you might have seen the occasional article on the Arctic. From 2006 on, it's almost every cover of every magazine you could imagine in some form. It's not just driven from national capitals. The interest in it is actually truly global now.
On December 6th, 2012. See this statement in context.