I think it's a huge almost culture shift in the way that governments and civil society organizations can approach fair trade today. I think there are recent and stunning examples. We accredit two significant programs in Canada: the fair trade towns and cities program, and the fair trade campus program. For the most part, they're engaged and led by young champions in both of those types of organizations.
I can give you the example of the university of McGill, which was recently accredited as a fair trade university. Their administration, with leadership from their auxiliary services department, really took the lead and have changed their procurement practices so that coffee, tea, sugar, and cocoa products at McGill are bought from fair trade vendors and are fair trade products. So that's a significant change.
A really significant example is Simon Fraser University in British Columbia, where their students came to the auxiliary services department—the administration—and said they really wanted a Starbucks café on their campus, and Starbucks is a partner in fair trade. They went to Starbucks, and the first café that Starbucks opened on the Simon Fraser University campus is totally fair trade. It's a great example and was so successful that they're now getting ready to open a second café.
From a local standpoint, I hope you heard the announcement two weeks ago that the University of Ottawa has taken steps to become a fair trade campus. They are currently working with Fairtrade Canada to talk about fair trade suppliers that are engaged in the fair trade arena and can provide good supply chain solutions.
The other thing I would stress to the committee is that this isn't about forcing someone to change their procurement suppliers. This isn't about punishing suppliers but the university of McGill telling their suppliers to go find fair trade products. They don't want to change the suppliers. They want to change their purchasing practices, and that's a substantial, important thing to get across.
So we've seen some significant changes. For Canada I think it's important that the Government of Canada has significant purchasing power, from the various institutions under the control of government, and when you think about.... Well, I'll give you an example. Just back on your stand, you are promoting fair trade coffee, but you also have Lantic sugar. Lantic sugar just became the first major Canadian initiative on sugar products, and you will be selling, buying, or sharing fair trade sugar—