We've heard this afternoon about the importance of messaging. Dr. Gartenstein-Ross has mentioned this a number of times. Mr. Dewar brought it up. One of you mentioned trying to develop bigger platforms for moderates.
I want to try to ask a specific question and hopefully I can be clear on this.
In the west, we have a foundation or a culture that revolves around some things such as, right now, democratic values: freedoms, especially of expression, human rights, principles of equality, some expectation of honesty, those kinds of things. It seems that in the east people use some different cultural foundations in their communication. I think you touched on it when you talked about the Jordanian incident where honour and dishonour are driving factors; pride and shame play a huge part and when you're dealing with enemies, you want to create this sense of humiliation and defeat.
I'm wondering if there is any place we can change our language to try to approach this situation a little more effectively. We have divisions within Islam on the interpretation of the law. Can we use language more effectively to isolate some of these folks? In particular, can we use that language paradigm of honour, dishonour, shame, and pride more effectively, even in western culture? We're dealing with communities who don't support the messaging and the activities of ISIL. Is there a way we can more effectively communicate with them? That's for a couple of you. Ms. Abdo has been in the Middle East for a long time, and Dr. Gartenstein-Ross, I'd be interested in your perspectives on that as well. Is there anything to this?