Yes, language is very important. Again, I don't mean to deliver bad news, but language is really important and I think perceptions are really important, but in a sense, I think it's a little too late now.
I think the language is important if we're going to try to cultivate, as we say for lack of better terminology, moderates. That's for two reasons basically. It's not only to gain their interest, but also not to discredit them. This was true with the Muslim Brotherhood in Egypt, for example. During the year that they were in power, they faced a dilemma: do they try to look to the United States for assistance, whether it's economic or any sort of political assistance, because doing so discredits them within their own population.
In that sense, language is important. If western governments are going to become involved in some way, whether it's on a diplomatic level, whether it's about public diplomacy, about counter-messaging, the language is important. It's also important in the sense that you want to be able to empower, not undermine the people you're working with. In that sense, I think language is very important.
I hope that answers your question.