Absolutely. First of all, for the donors it's important that we can really show what we do when it's with UNICEF, the Government of Canada, or if it's somebody who's given us a hundred dollars at Christmas. So we put a lot of work into that.
But it also means we can do a better job of figuring out what to do next when we have the right information and when we look at it honestly because it helps shape the programs that we would be doing or that colleagues would be doing, because UNICEF gathers a lot of data that we share and others use as well.
That notion of accountability and transparency that I know the Government of Canada has been leading on in the last few years is extremely important, not only just in our field, but in all of these efforts, because if we just go with rhetoric, it's not going to be good enough.