I don't see these as either-or. We already have three themes now, and we have a country-of-focus approach now. They're not mutually exclusive. I don't want us to get into a sort of box whereby it's either this or it's that. I think we can have countries of focus.
I see value, however, in some thematic focuses that allow us to build expertise across Canada. I think Canada gets—how would I put it? If you just want to look in crass commercial terms, it's more brand awareness—more influence globally through a thematic approach than through these country approaches.
The country approaches are good—they can deliver good programs—but they don't actually create a lot of sort of global profile for Canada in themselves, whereas these thematic things allow us to be engaged in conferences and in some of the critical issues in which Canada is taking a leadership role. This makes a difference in terms of Canada's presence in the world.