That's a good question. It depends often on trying to figure out what would catch the attention of the decision-makers. For example, one of the really innovative things the UN did regarding North Korea was, when they realized that Kim Jong-un's father had a penchant for Hollywood movies, scotch, and luxury goods, they left it up to each member state to define what was a luxury good. The great thing about that was that Canada could look and ask, what's going from Canada to North Korea that would make his life a little bit more uncomfortable?
You're right. On the one hand, if Canada were to say to Kim Jong-un, “That's it, no more Seagram's whisky,” I doubt very much that it would change North Korea tomorrow—