We've been in the business of selling wood to China for a long time. When I was Minister of Natural Resources briefly back in 2005, I remember going on a trip to China to sell Canadian wood. That was 12 years ago. We've been talking about that for a long time and we have made a lot of progress in those years.
There is a model Canadian city made of wood in Tianjin, and we want the Chinese to see that and adopt that in other cities. The history of China is that they don't traditionally build things with wood, so it's an educational process. It's a process of getting them to change their bylaws and various rules to make it easier for them to use more wood.
The good news is that the Chinese are really seized on energy efficiency and environmental targets. Wood is good for that, so we are combining our wood efforts with our environmental efforts. We think there will be further positive progress made in terms of selling more Canadian forest products to China.
However, we also have to ensure that our own forest industry is serious about their engagement with China. Then it's not just on and off depending on the state of the U.S. market, but a serious effort to build relationships and ties with China, as well as the larger market in the U.S. We're working with the Canadian industry and with the Chinese authorities to try to create a situation that generates significant additional demand for Canadian forest products, not just from British Columbia but also from other parts of the country.