That is a very good question.
First, it will be up to the government to determine the main direction of the institute. As I mentioned earlier, we already know the priorities. They pertain to renewable energy, young entrepreneurs and women. We already know that the government is starting to indicate the entity's direction. Will the government add other priorities? We will see that in due course.
Then, once the entity's areas of focus have been defined, it will in a sense market its objectives and its services, nationally and internationally.
The entity will promote its directions and abilities to other DFIs, regional banks, and, as I said earlier, to clients, that is, to the private sector in Canada and abroad.
It will be able to cultivate its relationships. Through those relationships, it will also be able to develop its pipeline. That is the term we use for the list of potential projects and investments. That means that the entity will be required to and will do a lot of networking, as all banks do, in any case.
The entity will also liaise with key government departments, such as Global Affairs Canada and the Business Development Bank of Canada as regards trade and development. The BDC has a good list of potential clients. In particular, SMEs might be interested in international trade or trade with developing countries that offer development benefits.