Right. If you look at GM's or Ford's latest investments, what are they investing in? They're investing in autonomous vehicle research in Canada. Almost by definition we're underselling what we're doing from a value-added perspective. Our definition, frankly, is a lot simpler. It's what are you adding value to, and how are you changing things? Even things like energy production in Canada is really just an advanced manufacturing operation. For example, I had an opportunity to tour some sites in Fort McMurray a couple of weeks ago, and what they were doing there really didn't look any different from an assembly plant in southern Ontario. It's a lot of the same type of stuff.
Our definition is a lot broader, and I think we need to look at it in a broader sense. It is everything from coding, development of smart phones.... BlackBerry is a good example. They were defined in Canada's stats for years as a cultural industry because of the way their employment fell, but if you asked them, they said they were manufacturers because that's what they were doing. They made the hardware.