Generally we've learned and had confirmed by many CEOs with whom we talk.... What we are asking from these companies is not CSR. CSR is simply too small. It's a small kind of charitable budget, and that's not the magnitude that would help the Global Fund.
When we are successful with private sector partnerships, it is because they realize it's part of their business. That could be the extractors. They saw in the countries where they invest, where they have their mines, that their workers and their communities are heavily affected by the diseases, and then they gave us money.
This is not just charity; this is part of the core business. That's more and more how we are appealing to companies and, in some cases, quite successfully, so yes, this is part of that. Also, it's that they are more committed to the SDGs. They say that part of their mission as a company is to help achieve the SDGs, and the Global Fund might be the way to do that.
What we're also doing more and more is working with funds—equity funds, philanthropic funds. If they are, for example, investing in Africa, they might be interested in sharing some of the management and performance fees with an organization that helps people in Africa because that's what their investors and their stakeholders expect.
We had a pledge here in Canada at the replenishment of such a fund that is investing in Africa. We said we were looking for a partner where we could show to our investors that part of the proceeds are then reinvested in the social sector, in this case in health.
Those are the models we are pursuing with the private sector, but you need to appeal to their core interests rather than, if you like, charity kinds of interest.