Thank you for accommodating me via video, and congratulations to the committee for its important work on Canada's engagement in Asia.
While you are looking at Asia writ large, I will focus exclusively on China.
The Canada-China Business Council was founded 40 years ago by some forward-looking Canadian business people who, back when there was no bilateral business, saw potential to create a non-profit, non-governmental, non-partisan membership organization to help create what I call more business with China and better business with China.
Our 300-plus member organizations are 90% Canadian, with the other 10% being Chinese companies that have made significant investments in Canada. We exist to ensure that Canada benefits from the opportunities that China presents. This is important because, while more trade and investment in both directions benefits both countries, we want to make sure that Canada's economy derives advantage.
The government's relationship with China is crucially important. The health of the relationship has a strong and direct impact on Canadian companies' ability to make deals, to sell and invest more in China, and to attract capital needed here in Canada. China has gone from what I would call an interesting emerging market to play to a major driver of the world economy, contributing fully one-third of the world's annual incremental GDP growth. China's growth is now off such a large base that, at 6.8%, it adds an equivalent of a Canada or an Australia every year wto world GDP. While the broader subject of diversification across Asia is relevant, the fact is that China is just so much bigger than any other Asian country.
Our merchandise trade with China in 2017, at $94 billion, is triple that of our trade with Japan and more than 11 times that with India. It's a very important market for exports of agricultural commodities, like grain and oil seeds, as well as for pulp and paper products. These numbers don't even cover services, which will grow even faster as China's economy focuses on consumption.
Two very important sectors, education and tourism, are what I like to think of as easy sectors, where our exporters don't even really need to leave the country to sell. Both provide important people-to-people connections in which Canadian values can be expressed and shared.
In many ways, China is the elephant in the room; it can't be ignored. Even though our exports to China grew nicely last year, at 13%, they still only make up about 4% of our global exports. With many Canadian companies not even thinking about China yet as an export destination, this number shows two things: that the growth is there, and that this is what we can do without even trying very hard.
When I say “trying very hard”, I don't mean to diminish the efforts by all the institutions that I consider tools in the China tool box; but as a country, we don't have a strategy for China and we are not focused enough. Think what we could do with an economic partnership that brings issues and irritants to the fore on a regular basis, reduced tariffs, and open industries. Take Australia, whose FTA with China has been in force for two years now. The news broke yesterday that Australian wine exports to China grew 51% in 2017 to become the first billion-dollar market for Australian wine growers. Canada exported $15 million in wine to China in 2016, and despite its being the destination for 44% of Canadian wine exports, these wine exports were basically flat versus 2015.
Why aren't we doing more business with China? I can answer questions later about the exact barriers, but in fact it's easy to do business with the U.S., so companies have focused there. Companies that choose not to engage China ignore the fact that, as China has grown, it has built capability that creates competition in our core markets. Even if it's for nothing more than ensuring they stay competitive against Chinese companies, every Canadian company needs a China strategy.
Kishore Mahbubani of Singapore's national university argues that the most important event in 2001 was not 9/11; it was China's entry into the WTO, with almost a billion workers joining capitalism, waking up over time to discover they can perform as well as anyone else in the world. This should be Canada's wake-up call that we need to out-innovate and out-compete.
Why aren't we engaging more politically? It might be a question I should ask the committee. We know that surveys show that many Canadians dislike China. There are lots of things I don't like about China, and I've been engaging with it for more than 30 years. I've dealt with China my entire career, including more than a decade with Eastman Kodak, where I learned to think in terms of photographic analogies. If we take a snapshot of China today, I can guarantee there's plenty to find in that snapshot that you don't like—some of the issues that come up in progressive trade negotiations, for example. If we then look at the video of China, we see how things have changed and how quickly, and how the rapid pace of change and the overall impact of China on the world presents both opportunities and challenges. The fact is that China is a part of our world and the more we engage, the more we can discuss things we don't agree on.
I encourage the government to consult Pitman Potter of the University of British Columbia, who has done extensive work on trade and human rights. His 2016 report offers important insight that can inform our progressive trade agenda. Pitman argues that human rights is too general a term, because countries define human rights differently. Think of Maslow's hierarchy of needs, where we think freedom of speech and democracy are paramount but China puts poverty reduction at the top of its list. By expanding the definition of human rights to include development, public health, labour relations, poverty and inequality, and government accountability, a framework can emerge for developing more effective approaches to integrating trade and human rights.
For our government, engagement with China is not an option. It's an imperative, and China is a long-term game. China appreciates strategic continuity, which is why no matter which party is in power, engagement is crucial. Based only on public press reports, I can tell you what China's goals are for 2050. Few countries in the world, including Canada, can map and publicize a 30-year path for development.
Government engagement is absolutely necessary to keep business going. When we consulted with companies across Canada last year about an FTA, many said there would not be that much for them in an agreement, and yet they knew that the process of negotiating it would keep the relationship warm and healthy, and would be good for their business. I strongly encourage the government to launch that free trade negotiation process, which will not be a quick process.
I fear that over the past couple of years, we've been saying nice things to China, but not really showing our ability to act. Delay comes at a cost because as Chinese consumers develop preferences, they will choose to prefer goods and services from the parts of the world that are aggressively engaging with China. Think about my Australian wine example. We need to make a conscious choice to engage and to use the relationship with China to build Canada's prosperity. There are some easy immediate opportunities, like ensuring that we're serving Chinese tourists well so that they tell their friends to come, or developing environmental technologies that China needs as it works very hard to clean up its environment. Neither of those is controversial.
What do we want from China? The business community simply wants a free and fair playing field. Let our companies compete based on our own merits. Let us enter the market and get better at what we do. Don't dictate what corporate structures we have to have. Canadian business will be more inclined to take advantage of China's market opportunity if we have a rules-based system that protects the rights of companies and citizens in both countries.
Where there are really thorny issues like technology transfer, industrial policies that discriminate against foreign companies, and potential encroachment of the government on corporate governance, Canada should speak up and should also do so multilaterally. Multilateral pressure can work.
The China we want and the China we get may be two different things, but we will definitely not get what we want if we don't engage effectively with China's government.
I'm happy to take questions later. Thank you to the members of the committee for undertaking this important work and for giving me the opportunity to testify.