I'll start with the last question, on how the funds are used. They're still being used. The funds are still supporting people in need right now.
Was it useful and did it work? Absolutely. In the past, when people were “match giving” and the Government of Canada said it was going to match people's donations, people weren't really sure what that meant. They'd call us and ask whether, if they gave us a dollar, that meant we were going to get a dollar from the government ourselves, as Islamic Relief and as a stand-alone agency. We said no, not really. It's probably going to go into some UN pot.
This was part of the government responding to agencies and saying that it needed to give the funds to Canadian agencies that could deliver. That's why the Humanitarian Coalition kind of entered into this partnership with the government. It meant that Canadian dollars were being given to Canadian agencies to deliver on the ground.
In terms of numbers—to give you a sense of how successful it was as a campaign—when we launched the campaign as the Humanitarian Coalition, we set a target of $2 million for the entirety of the campaign. Canadians understood what it was and understood where it was going. Within a day, there was $2 million and we were done. We went back to them and we said that the $2 million that we have is already finished on day two, and we still have several days of the campaign left. Either we shut the campaign down, or additional funds are committed. Additional funds were committed. A total of $11 million was raised from the agencies, and the government would match $8 million of those $11 million. That's in that time frame.
It was a very effective way to engage Canadians. It has always been an issue with our sector that we haven't done as well as we would like in talking to Canadians, convincing them of the effectiveness, and telling them there's a trusted partner for Canadian dollars. This was a great way, from our perspective. We didn't even have to say Islamic Relief, World Vision, CARE Canada or Action Against Hunger. We just went as the Humanitarian Coalition.