I would respond that, as a smaller organization, we don't try nor are we able to be all things to all people. As a result, we're very focused. We've been around for a long time, but we're very focused on the question of the quality of education. If there's one thing that's universal, it's that parents want a better life for their children, but they're not stupid. If they don't see their kids gaining or learning at school, they'll pull them out.
What we do is focus on what we think can make the greatest impact. Often big organizations are involved with all manner of community, school and infrastructure programs, but a school is not a school until there's a teacher inside it with good books. That's where we focus.
It happens to be something that Canada knows a lot about. We produce some of the best teachers in the world. We also know a lot about the importance of indigenous publishing to produce a national literature that children can relate to, that speaks to them and that reflects what their reality is in a relevant way. Relevant means being linguistically relevant, relevant quality-wise, and relevant to the length of the curriculum.
That's what we do, and we think we have a special role to do it.