Given that the export permit is the last stage in the process, typically that means the company would already have a contract in place with its buyer. The contract, as contracts will, specifies a deadline and a time for when the goods and services will be delivered. Simply put, if the permit is late, because it's been written into the contract on the assumption of a service standard, then the company will be missing that deadline. That could mean either penalties it has to pay and less money going to it, or on a future go-round, when the OEM is looking for a renewal, it may decide to switch to a supplier it thinks is more likely to meet its deadline, because that OEM, of course, has another buyer it is trying to send products to.
On May 4th, 2021. See this statement in context.