Of course, it's a tool in our tool box.
Our assistant deputy minister gave a few examples of activities carried out by our colleague Ambassador Anderson Blanc, who is stationed in Abidjan and works closely with the Quebec Office.
However, this outreach is not limited to Quebec. Mr. Blanc told me that, in September or October 2023, he hosted a mission from New Brunswick, led by the Minister responsible for la Francophonie, Mr. Glen Savoie.
Also in October, we received a mission from Ontario to Côte d'Ivoire. The mission was led by Dominic Mailloux, president of the Fédération des gens d'affaires francophones de l'Ontario.
We also worked closely with organizations from la Francophonie. A large gathering of francophone entrepreneurs, led in large part by Mr. Karl Blackburn, was held in Quebec City last year. We helped promote the event.
In my region, I'm more attached to la Francophonie than to the Commonwealth, where there are possibly examples of this kind.
I'll close with a brief example of cultural diplomacy.
My colleagues in Lagos, which is a great cultural capital, but English-speaking, told us that, on International Francophonie Day, they showed a Quebec film with the support of the French and Swiss. They were a great success in a very competitive market.
These branding initiatives are useful to us not only in French-speaking countries, but also in other countries.