That's an extremely important point.
In general, in Canadian civil society, media and politics, we really underestimate the damage to our reputation by being easy riders on defence and national security issues and by underinvesting in these issues. It's true for sanctions, as I said, but it's absolutely true beyond sanctions.
To be perfectly blunt, I'm not especially bothered by reputational risk in the global south, but there is a significant reputational risk among our allies in NATO and especially in the U.S. That's what should really bother us, especially because, as the 2020s and 2030s go by, more and more in multilateralism—on which we are so dependent—it's about what you bring to the table. It's not about your reputation as a do-gooder or anything like that, and what we bring to the table is limited. More and more, we are not going to be invited to ad hoc multilateral arrangements. Think about the AUKUS working groups and multiple other examples.
Whether it's sanctions or something else, we need to be much more coherent and consistent at this level.