One reason the Russian government hasn't considered our western sanctions to be a particularly costly measure against it is that they were predictable. The Russian side could pretty easily figure out what the west would sanction once Russia invaded, and even before Russia invaded.
I think one of the key elements of effective deterrence is the element of surprise. Thomas Schelling won the Nobel Prize in economics for his work on deterrence theory. I'm not pretending to be the first to discuss the element of surprise, but that is a key part.
In the west, we like to do things in an orderly fashion, and obviously when many countries have to agree on something, you can't be particularly impulsive or innovative, but if the side to be sanctioned has no idea and cannot predict what it is that we'll sanction or indeed whom we will sanction, then that fear itself serves as a deterrent. That involves not just economic sanctions, but individual sanctions.
It should involve individual sanctions not just against the decision-makers themselves, but against their families. That's an area where we in the west have been reluctant to go because we don't want to punish children for the sins of their fathers, but I think we do have to think along those lines, not just when the war we were trying to prevent is already well under way, but as a deterrent.
What would have happened, for example, if in the lead-up to the war, when we were trying to prevent Russia from invading, we had sanctioned Putin's mistress and her two children straightaway? What if we had sanctioned the children of various leading Russian officials who live in the U.K., in Canada, or in the United States and have a good life there? Yes, it's not their fault that Russia was planning to invade Ukraine, but they are enjoying the benefit of our hospitality. I think all of us who are parents, and indeed everyone, know that a parent's love for their children is stronger than their love for themselves. If Russia or other decision-makers have to worry that if they do something of which the west disapproves their children might lose their right to live and work and enjoy life in the west, I think that would be a powerful way of using sanctions.
Not all the children—