Mr. Martin, I'd like to talk to you more about that part of it, too, because I think that's a very important conversation we should be having.
It comes back again, though, to this: If there are no benchmarks, if there's no transparency and if there's no way of seeing exactly what's going on, how do we know whether we're being effective or not? How do we know that companies are actually obeying? You say that you think they are, but I have no measure or no tools to say that you're right or wrong.
Maybe I'll go back to you, Ms. Charron. What type of benchmarks should be put in place, and how do we make sure they're established in such a way that we get good data?