You're absolutely right. Diplomacy does have a role there. In fact, the Canadian trade commissioner service predates the creation of the old Department of External Affairs—it goes back to the 1880s—so, at most of our missions abroad and certainly at headquarters, there is a component that looks at trade promotion but also at investment. Under the previous government, that was changed to make it two-way investment, so there is a dedicated core that works on that.
On February 12th, 2024. See this statement in context.