I studied some marketing in my education and we were taught that, if you can get some earned media in addition to purchased media, that was always good value for money. I think this is a demonstration of where the government has clearly been wise in terms of the expenditure on this particular initiative. I think we'd all agree that there's been a fair bit of attention and a lot of people have noticed, even outside of Toronto, through the earned media that resulted from the decision to advertise in this way. I think we as a committee can commend the folks who came up with that.
I know there's some discussion as to the amount that has been spent in advertising the action plan. In my own community there are people who are unaware of the provisions under the home renovation tax credit. From time to time I have people contacting my office saying they heard from so-and-so just recently that this program exists. So there are still people learning about it for the first time, so we need to continue the effort.
There are also other provisions within the action plan that Canadians need to take up. They're things that Canadians actually have to act on, not things that are simply provided to them. And there are still Canadians who are unaware of that.
I'm wondering if the Treasury Board has any policy as it relates to polling to see how many Canadians are aware of certain provisions of government services and how that relates to advertising policies.