Typically when these types of agreements are used in my industry, they're standard when you want to introduce one party to another and don't want to be circumvented by the party that's looking to get funded. So you put an agreement like this together so that you can ensure that at the time something gets tabled, because eventually the funder is going to dictate the terms of the deal.
On April 28th, 2010. See this statement in context.