Mr. Mark Perlman at the Government Operations and Estimates Committee

On March 10th, 2011. See this statement in context.

March 10th, 2011 / 12:40 p.m.

Acting Assistant Deputy Minister, Consulting, Information and Shared Services Branch, Department of Public Works and Government Services

Mark Perlman

Just to clarify, when it comes to things like the Academy Awards or the Super Bowl, we have to remember that we're looking at the Canadian market and not the North American market. When we advertise, we're advertising on a network. In the case of the Academy Awards, it's CTV, and we're looking at about a three-million-viewer population.

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