Okay.
The way a company approaches angels is at the local level. Our organization, as the National Angel Capital Organization, brings the network together. But when a company is outsourcing angel capital, they are doing it in their home town first. Then they would come to the National Angel Capital Organization if they needed either of two things: one, the angel who has made an investment in them wants to co-invest with others or they are looking for an increased amount of capital; or two, they want to spread the word about their business and want angel co-investment from across the country or from specific angel groups that have expertise in their area.
Just to differentiate, those are the two reasons why a company would come seeking angel investment. That company would seek angel investment at the start-up or early stage of their business, when they're typically looking for $150,000, $250,000, $500,000, $1 million. That's how the angel investment process works.
A success story for an angel investor would then be.... I'll give you an example, my own example. I made an investment of $150,000 into a company. That company was in a very competitive space. I and the angel investors I was working with identified some key customer targets for that company; we drove the entrepreneur to achieve on the sales results. That company achieved about $25 million of sales and subsequently was sold. The founder of that company has become an angel investor, and a serial entrepreneur is now doing it the second time.
So if you want it to come full circle, that would be the success.