Actually, at the small and medium enterprise level of selling, it's totally different from buying from Best Buy or Future Shop--two different ways. At the SME level, it requires a lot of integration work, and a lot of introduction to technology. We bring them manufacturers, we bring them technology, we actually help them with installation, we help them to do testing, we help them to experiment with different technologies to move forward, and with proof of concept. We do a lot of these different types of activities. SMEs actually have certain specific skill sets that different.... We often use the term “value-added reseller”. Each value-added reseller has a different set of skill sets, so when you combine that with all those different value-added resellers, you form a very large knowledge base, and I think that is what they are looking for.
On November 1st, 2011. See this statement in context.