I have no personal experience with 1998. It was actually before my time. I can very much talk to 2005.
We did have an investment fund. I think it was $38 million we got to help us do the project. There absolutely were investment dollars put into this. I would say that you certainly have to invest money to make this happen. If nothing more, you need to dedicate some staff to do it, or it just won't happen. So there is a cost to it, yes, for sure.