Well, we always saw the public service as being able to attract people because of a lot of the benefits and because it provides a longer term perspective for people in their careers, because the private sector can fire somebody more easily than the public service can. Although the pay may sometimes not be completely comparable to that in the private sector, the benefits provided actually compensate people as well. A lot of it is basically just that sometimes, as an employer, these are things that we think are being used to attract. However, at this point, we don't necessarily use this in the context of advertising, so I can't say that is fundamentally why people would want to come to the public service.
On April 28th, 2015. See this statement in context.