I'll let Begonia answer in a second, but the answer is absolutely yes. I think it is important to maintain effective relations, and it's very important to continually re-engineer your process and your services. To do that, you really need to understand the market—I mean the broad market of Canadians and international business—and to do that you need to have constant communication. You need a process to do that, or else it becomes very anecdotal.
On May 7th, 2015. See this statement in context.