The essence or most important thing in the program is fundamentally to get the first sale, because the thing that helps you most in marketing is that you have actually sold to your government. For many entrepreneurs, when they go abroad, the very first question that a government or a large company will ask them is whether their own government has ever bought any of these.
If you can say yes, they've bought one, then you have a foot in the door. So that's one of the first things we do.
The second thing we do is to make sure their product is actually viable. That is the piece they need to get venture capital and other forms of investment to actually be able to scale up their products.